Brands we represent
General Enterprises Company (GECO), part of Al Batha Group was established in 1950's, well before the development of the oil industry in the southern Gulf. Over the last five decades GECO has established prestigious franchises for some of the most popular household names in the consumer electronics and domestic appliances industry.
We have always aimed to create excitement and deliver lifestyle enhancing technology. Building on this, our vision is to be a leading organisation in the business of manufacturing & sourcing, distribution and retailing of consumer electronics, home and lifestyle products with an unrivalled reputation for excellence in customer service.
The Consumer Electronics Industry is becoming increasingly important in contributing to the regions overall economic development in the UAE Albatha Retail & Home Products Group has been at the forefront of consumer electronics industry.READ MORE