General Enterprises Company (GECO), part of Albatha Group was established in 1950's, well before the development of the oil industry in the southern Gulf. Over the last five decades GECO has established prestigious franchises for some of the most popular household names in the consumer electronics and domestic appliances industry.
GECO is the sole and exclusive distributor in the UAE for a range of consumer electronics and domestic appliances brands like Indesit (Italy), Scholtes (France), Westpoint (France), Akai (Japan), PRINCESS (Holland), Coby (USA), Vivitar (USA), Polaroid (USA).
GECO operates a strong countrywide dealership network that is supported by two fully equipped state-of-the-art service centres in Sharjah and Abu Dhabi as well as custom-built modern warehouses and a large fleet of vehicles. Strategically placed showrooms further augment the distribution of GECO products across the country.
GECO is recognized throughout the UAE as the first choice for millions of buyers in all segments for home entertainment products and domestic appliances. Indeed the GECO flag flies high, aptly, with its slogan "We make Better Homes".
To improve the quality of life for our people, customers and society.
GECO to be the "First Choice" for customers, principals and employees by expanding and consolidating its market base & recognized as a pioneering multinational utilizing international best practices.
We lead by example, lifting people's vision to a higher level, the raising of their performance to a higher standard, the building of their personality beyond its normal limitations, so that others are motivated to follow towards the achievement of shared vision.
We foster an environment within the organization that encourages risk taking, recognition, rewards and empowerment allowing leadership skills to emerge.
Calculated Risk Taking
We willingly comply with the highest ethical standards to serve the best interests of the customers and the society. We behave in a way that makes our people, customers and society trust our business by being fair, honest & loyal.
We demonstrate transparency by sharing knowledge to create a culture where our people are able to contribute freely.
Trust & Integrity
By delegating authority we create an environment in which our people take decisions with responsibility and accountability to achieve our Mission and Vision.
We follow best business practices so that we are recognized for our expertise to serve the best interest of our customers and the society.
We foster respect and trust, simplify transactions and make the quality of life more enjoyable and satisfying with planning, teamwork and knowledge.
Open to Change
We provide the framework for our people to be innovative and proactive and create new opportunities. We improve our performance by creating a culture of active participation by all our people to add value to the way we work.