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About us

We Make Better Homes

About us

General Enterprises Company (GECO), part of Albatha Group was established in 1950's, well before the development of the oil industry in the southern Gulf. Over the last five decades GECO has established prestigious franchises for some of the most popular household names in the consumer electronics and domestic appliances industry.

GECO is the exclusive distributor in the UAE for a range of consumer electronics and domestic kitchen appliances brands like Indesit (Italy), Westpoint (France), AUX (China), Akai (Japan), and Princess (Holland), and an authorized distributor of Samsung Appliances( Korea) in IR Channel.

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GECO operates a strong countrywide dealership network that is supported by two fully equipped state-of-the-art service centers in Sharjah and Abu Dhabi as well as custom-built modern warehouses and a large fleet of vehicles. Strategically placed showrooms further augment the distribution of GECO products across the country.
GECO is recognized throughout the UAE as the first choice for millions of buyers in all segments for home entertainment products and domestic appliances. Indeed the GECO flag flies high, aptly, with its slogan "We make Better Homes".

Product Range available

  • Air Conditioners - Split AC, Window AC, Floor Standing AC, Portable AC.
  • Washing Machine - Front Load Washer, Top Load Washer, Twin Tub Washing Machine. Washer Dryers in all capacity.
  • Refrigerators - Available from 60 Ltrs capacity to 800Ltrs Capacity in White & Silver Color.
  • Cooking Range (Cookers) - Gas Cooker, Electric Cooker, Ceramic Cooker with standard size of 60cms and 90cms.
  • Built in Kitchen Appliances - A complete range of modern and stylish built-in kitchen appliances is available in Indesit Brand.  
  • Chest Freezers - Available from 150 ltrs capacity to 700 Ltrs Capacity
  • Upright Freezers - Available in different sizes. 
  • Chillers - Single Door Chiller, Two Door Chiller. French Sliding Door Chiller. 
  • Fabric Steamer - The best for your clothes. 

All Kinds of small kitchen appliances. 

For service related to products purchased from GECO Dubai & Sharjah, please mail at or Contact number - +971 6 534 2660

For service related to products purchased from GECO Abu Dhabi & Al Ain, please mail at or Contact number - +971 2 562 8401

GECO promises to give the best repair of Air Conditioners for GECO brands. Our fully equipped service center goes an extra mile to take care of the products purchased from GECO. Our technicians are well versed with the latest technologies to repair any product purchased of GECO brand. 



To improve the quality of life for our people, customers and society.


GECO to be the "First Choice" for customers, principals and employees by expanding and consolidating its market base & recognized as a pioneering multinational utilizing international best practices.


  • Leadership

We lead by example, lifting people's vision to a higher level, the raising of their performance to a higher standard, the building of their personality beyond its normal limitations, so that others are motivated to follow towards the achievement of shared vision. We foster an environment within the organization that encourages risk taking, recognition, rewards and empowerment allowing leadership skills to emerge.

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Calculated Risk Taking


We willingly comply with the highest ethical standards to serve the best interests of the customers and the society. We behave in a way that makes our people, customers and society trust our business by being fair, honest & loyal.

We demonstrate transparency by sharing knowledge to create a culture where our people are able to contribute freely.

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Trust & Integrity


By delegating authority we create an environment in which our people take decisions with responsibility and accountability to achieve our Mission and Vision.

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Decision Making


We follow best business practices so that we are recognized for our expertise to serve the best interest of our customers and the society.
We foster respect and trust, simplify transactions and make the quality of life more enjoyable and satisfying with planning, teamwork and knowledge.

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Open to Change

We provide the framework for our people to be innovative and proactive and create new opportunities. We improve our performance by creating a culture of active participation by all our people to add value to the way we work.

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Contact Us

  • General Enterprises Co. LLC
  • PO Box 363, Airport Road,
  • Nr Dubai Cargo Village U.A.E.
  • Tel: +971 4 2500993
  • Fax: +971 4 2364377
  • Email:

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